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“MUST have experience in [very specific] industry to be considered for this role.” It’s all too common to see something like this in a...

The copy I write is seen by millions of people every month.  Whether it's website copy, social media copy, email marketing, or product...

Ever read copy that makes you go, “oh wow, they’re speaking to me”? That’s not an accident. It’s intentional. Too many brands fall into...

I always like to say that sports are my first love. And when you’re passionate about something, it comes through in your words. Today is...