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“MUST have experience in [very specific] industry to be considered for this role.” It’s all too common to see something like this in a...

The copy I write is seen by millions of people every month.  Whether it's website copy, social media copy, email marketing, or product...

Ever read copy that makes you go, “oh wow, they’re speaking to me”? That’s not an accident. It’s intentional. Too many brands fall into...

I always like to say that sports are my first love. And when you’re passionate about something, it comes through in your words. Today is...

Let's settle this once and for all. 👈 This is your email. 👉 This is your email without copy. Any questions?

When I was just starting out as a junior copywriter, my job was to write product descriptions. Persuasive, long-form sales copy....

After six years and countless hours of research, I finally found the county in Ireland from which my maternal grandfather’s family...

As a copywriter, I spend a lot of time fine-tuning promotions that will live inside a designer’s work. The goal in most cases? Ads that...

As a copywriter, I’m often asked to come up with content that will be displayed within someone else’s design. 9.5 times out of 10, there...