This Is How People Actually Read Websites

None of us wanted to get an F in school.

Now? Be kinda cool if you did.

Because when it comes to websites, emails, and landing pages, people read in an F-pattern.

They scan the top.

Skim down the left side.

And rarely look at every word.

Which means this matters more than ever: Your most important information can’t be buried in the middle of a paragraph. 

It needs to go FIRST.

Lead with the hook.

Front-load the value.

If someone is skimming (and they are), the left side / beginning of your sentences are doing all the heavy lifting.

So grab them by the shirt collar.

Make it impossible for them to look away.

Make sure they get all the value they can out of your words.

The more they read, the more they can see themselves with your product. 

When you optimize for the F-pattern, skimmers turn into readers – and readers turn into buyers.