Finding Your "Why"

People talk a lot about finding your “why.”

It’s a little harder to figure out when you work in marketing. After all, I’m not a doctor saving lives or a teacher shaping young minds. I write copy that helps companies sell things.

But I’ve spent a lot of time on personal development in recent years—courses, books, workshops, all of it. And one thing that came up again and again was this:

My number one core need is emotional connection.

Which is funny, because on the surface, copywriting looks like the opposite of that. It looks transactional. Products. Promotions. Conversions.

But when you zoom out, it’s actually all about connection.

Every good piece of copy starts with understanding a real person on the other side of the screen. What they want. What they’re worried about. What would make their day a little easier or better.

The job isn’t just to fill space with words.

It’s to make someone feel understood.

When someone opens an email and can imagine the feeling the product will give them.

When a product description doesn’t just list features—it helps them imagine the version of themselves who owns it.

When a headline makes them pause because it speaks to something real.

That’s when copy works.

And the interesting thing is—when you get that part right, the business results usually follow.

People buy from brands they connect with.

So yes, technically I write copy that sells products.

But the real work is understanding people well enough to connect with them.

And honestly, that’s the part of this job I never get tired of.