Molly Simkiss

People talk a lot about finding your “why.” It’s a little harder to figure out when you work in marketing. After all, I’m not a doctor saving lives or a teacher shaping young minds. I write copy that helps companies sell things. But I’ve spent a lot of time on personal development in recent years—courses, books, workshops, all of it. And one thing that came up again and again was this: My number one core need is emotional connection . Which is funny, because on the surface, copywriting looks...

One time, when I was working at a global ecommerce brand, we ran what felt like a very “creative” test. The question: Should we keep using SHOP NOW everywhere… or try something more unique? We tested variations. More descriptive CTAs. More benefit-led language. More personality. The result? Overwhelmingly, customers preferred SHOP NOW. Even when it appeared over and over again. It wasn’t because it was clever. It wasn’t because it was benefit-driven. It was because it was clear. People don’t...

There’s a big difference between writing for a brand and writing inside a retail machine. In retail, nothing lives in isolation. The email has to complement the homepage (or landing page). The homepage has to support the promo. The promo has to get the click into the PDP. The PDP has to convert. There’s no writing in a vacuum. You’re balancing: Revenue goals Merch priorities Informational accuracy Team resources Design constraints Legal compliance Last-minute changes It’s less “creative...