Does Your Copy Pass the Skim Test?

Meaning, if a customer skimmed your marketing email, would they still understand what it’s about and what you want them to do?

Most people will only read:

*Your headline

*Your subhead

*Your CTA

If they can’t “get it” in 3 seconds… they’re out.

It’s not that people are reading less because they don’t care.

They’re just overloaded.

They’re scrolling between meetings, juggling kids, and half-listening to the TV.

The job of a copywriter is to make it effortless for them to get it.

And how do you do that?

By following the bouncing ball.

Just like those old sing-along videos where a little ball hops from word to word, your copy should guide readers seamlessly from one thought to the next.

*The headline grabs attention.

*The subhead keeps it.

*The CTA tells them exactly what to do next.

No confusion. No friction. No guesswork.

That’s how you turn a scroll into a click, and a click into a sale.

#copywriting #creative #marketing #emailmarketing