Is "Bestseller" Your Best Copy?

Why your “bestseller” copy probably isn’t working as hard as it could be.

Saying something is popular isn’t the same as proving it.

“Bestseller”

“Customer favorite”

“Top pick”

Customers see those claims everywhere. After a while, they start to lose their impact.

What does land is evidence:

How many people bought it.

How often it’s reordered.

How quickly it sells out.

What people keep mentioning in reviews.

Most shoppers are looking for reassurance. They want to know they’re making a safe choice. They want confirmation that this product worked for people like them.

So instead of saying “best seller,” show proof wherever you can:

“Over [X] sold”

“Our most reordered item”

“Sells out every time we restock”

“Thousands of 5-star reviews”

Or, use a customer testimonial. 

Proof converts better than any proclamation ever will.