Photoshop Can Actually Save You Time

How I saved hours of copy revisions with one simple Photoshop hack:

Today, a last-minute product swap came through for an email I was working on.

The design was already done. The layout was locked and the space for copy was limited.

Instead of guessing how much copy I could fit (and risk a round or two of back-and-forth messages), I took a screenshot of the layout, dropped it into Photoshop, and used the exact same font to test the new copy.

It took less than a minute and saved a ton of time on revisions.

No production delays. No designer waiting on copy tweaks. No “can we make this shorter?” in Slack.

Those little efficiencies matter, especially now during Black Friday season.

Pro tip for copywriters: Learn your way around Photoshop. You don’t have to be a designer, but being able to visualize your words in context is a serious advantage.

I’ve shared before how Photoshop can be one of your best tools as a copywriter (you can find that info here: https://lnkd.in/ePp-JBhd). Today was another reminder of just how valuable it really is.

#copywriter #copywriting #emailmarketing