Get Your Emails Opened!
- Molly Simkiss

- Mar 20
- 1 min read
A subject line I wrote recently pulled in a 70.93% open rate, not because I got lucky, but because I tapped into something the customer actually cared about.
And it wasn’t a one-off.
In 2025, the open rates on my email campaigns have performed at 3X the national average.
Why? Because more often than not, I don’t sell a product or feature.
I sell an outcome. A transformation.
A copywriter who understands how to do this is crucial to your business.
Without them, you’re setting yourself up for:
→ Emails that don’t get clicked
→ Offers that don’t get seen
→ Sales that don’t get made
But, when you have the right writer in place:
→ People DO open those emails
→ Your list feels active and engaged
→ Your message lands
→ Email becomes one of your strongest revenue channels
And yes, 70.93% is a big number, but the real value is knowing how to tap into what makes someone stop, click, and pay attention—and doing it consistently.
If that’s the transformation you want for your emails, I’d love to hear from you.




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