Looking for Copywriters in Your Niche Only

“MUST have experience in [very specific] industry to be considered for this role.”

It’s all too common to see something like this in a job description, and I get why people add it.

But I’d like to gently challenge this way of thinking.

As writers, we read, research, and adapt to new voices all the time. It’s part of the job.

Even within the same company, we switch gears constantly: different campaigns, different brands, different objectives, different tones. It’s one of the perks of being a writer. We get to shape-shift with every project.

Of course, I understand that certain industries like healthcare or law may require deep subject matter expertise. But for many roles, what you really need is someone who can learn quickly, ask the right questions, and write with clarity and accuracy.

When I started out as a junior copywriter, I knew practically nothing about jewelry. Silver, gold, and the names of some stones. That’s it. But with research, curiosity, and a few good mentors, I was soon writing lines like:

 “A striking prong-set, princess-cut diamond sits at the center of this elegant ring, framed on each side by a glittering procession of small, round diamonds on a sterling silver shank.”

Eventually, I became the lead editor for that category.

The point is: don’t dismiss a writer just because they haven’t written in your niche yet. It’s entirely possible they haven’t had the chance. But given the opportunity, they might surprise you. Or better yet, impress the hell out of you.

Writers are researchers. Shape-shifters. Translators of brand voice.

That’s what makes us so valuable.