How to Write Copy That Feels Personal (Even If You’re Writing to Millions)

Ever read copy that makes you go, “oh wow, they’re speaking to me”? That’s not an accident. It’s intentional.

Too many brands fall into the trap of writing for "customers" as a group instead of speaking directly to one person. And what ends up happening?

Generic, forgettable messaging that doesn’t connect.

Here’s how to write copy that feels personal (even if you’re writing to millions):

✅ Use “you” more than “we” – Your audience doesn’t care what you do. They care about what you can do for them.

✅ Write like a human, not a corporation – Drop the jargon and keep it conversational. No big words. No run-on sentences. Just quick information that’s easy to understand.

✅ Tap into emotions, not just features – What does your customer feel when they use your product or service? That’s your story.

The best copy makes readers think, “Wow, this was written just for me.”

Need help making your brand’s messaging more personal? Let’s chat. 👇