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MOLLY SIMKISS

Digital Marketing Professional

 

Areas of Expertise:

  • Leadership

  • Content Editing

  • Content Writing

  • Collaboration

  • Process Improvement

  • Project Management

  • Content Creation

  • Social media

 

RELATED WORK EXPERIENCES

QVC | Editor

2016-July 2020

  • Built a remote copy team and process from the ground up. Trained writers, developed workflows, and implemented a tracking system for all assignments. Built relationships with Legal, IT, Procurement, Taxonomy, and external partners.

  • Coached and developed a team of 10+ writers, four of whom reported directly to me, who helped QVC.com product pages achieve an average conversion rate of over 18%.

  • Oversaw the daily homepage copy for QVC’s largest sales driver, the Today’s Special Value®, which is seen by over 9 million visitors per month.

  • Edited copy to ensure that the spelling, grammar, and structural integrity of each promotion was on target with the company’s style standards. Obtained the necessary approvals from Legal and Quality Assurance prior to publication.

  • Led countless team discussions and conducted educational video conferences with external partners.

  • Analyzed daily, weekly, monthly, and yearly reporting to inform resource strategy within our team.

  • Nurtured relationships with cross-functional teams, effectively tearing down silos to help build a truly collaborative environment that not only aimed to optimize copy and design but brought Marketing and Sales together as well.

  • Received recognition from departmental leadership for website design and presentations created in Photoshop, PowerPoint, and other programs.

 

QVC | Senior Copywriter

2014-2016

  • Coached a team of 10+ writers in the execution of engaging, accurate, and brand-right item descriptions for the most high-profile items on QVC.com.

  • Managed an employee who reported directly to me.

  • Streamlined processes by meeting with other departments and communicating the needs of the team which led to more manageable workflows.

  • Crafted emotionally driven taglines around which the Today’s Special Value® items were promoted online and on air. Presented to Creative Directors, Writers/Editors, and Designers on a weekly basis.

 

QVC | Copywriter

2010-2014

  • Wrote persuasive copy for products, QVC.com homepage, email campaigns, eNewsletters, internal events, banners, promotional materials, and UX.

  • Collaborated with several teams including Design, Development, Quality Assurance, Legal, Sales, Customer Service, and Buyers.

  • Created two comprehensive databases for the Editorial Team with detailed instructions on their many job functions including screenshots created and enhanced in Photoshop.

 

QVC | Part-Time Copywriter

2007-2010

  • Crafted internet selling descriptions and bullets for QVC.com items.

  • Adhered to strict guidelines regarding brand voice, writing formats, and item specifications.

 

 

AWARDS & RECOGNITION

Logo Design | QVC US Content & Creative

Won a design contest that had team members come up with a logo for our newly named Content & Creative department. Included over 50 entries from Design, Copy, and more. Received approximately 75% of the vote.

 

Pacesetter Award | QVC US Platforms

Saved 75% of execution time by spearheading the creation of a tool that organizes art, copy, communication, and deadlines for QVC’s biggest sales driver on multiple platforms.

​​

Luminary Award | QVC US Marketing

Transformed a high-profile copy approval process which impacted over 1,000 users, saved nearly 90,000 emails from sitting on the company’s servers on a yearly basis, and cut execution time in half.

 

ADDITIONAL SKILLS & EXPERIENCE

Word, PowerPoint, SharePoint, Teams, Photoshop, Premiere Pro, YouTube, Facebook, Twitter, Instagram, Pinterest, Snapchat, Tik Tok, and more.

 

 

EDUCATION

West Chester University

B.A. Theatre Arts, 2005

Graduated Cum Laude

Molly Simkiss

SENIOR COPYWRITER & EDITOR

 

 

484.354.8526     |     molly@mollysimkiss.com     |     Philadelphia, PA     |     LinkedIn.com/in/mollysimkiss

 

 

PROFILE SUMMARY

Talented Senior Copywriter and Editor with extensive experience developing and executing successful content for major brands. Proven track record in increasing sales, email open rates, and customer engagement through effective messaging and collaboration with cross-functional teams. Works well with design teams to create compelling social media ads, email campaigns, print ads, and website copy that drive sales and increase revenue. Skilled at writing, editing, and proofreading product descriptions to ensure accuracy and clarity, resulting in high conversion rates.

 

SKILLS

PROFESSIONAL SKILLS

Copywriting | Editing | Creative Direction | Social Media Copy | Email Campaigns | Product Descriptions | Blog Writing | Website Copy | Promotional Copy | Process Improvement | Leadership

TECHNICAL SKILLS

Word | PowerPoint | SharePoint | Social Media | Some Photoshop and Premier Pro |  Slack | Monday.com | General Technology

 

WORK EXPERIENCE

FOUNDER & CEO                                                                           Boldface Marketing Solutions | Exton, PA | 2021-Present

  • Copywriting and editing consultant for multiple multimillion dollar corporations.

  • Average email open rate over 50% for Madison Reed, client.

 

EDITOR                                                                                                                  QVC | West Chester, PA | 2016-2020

  • Coached and developed a team of 10+ writers, four of whom reported directly to me, who helped QVC.com product pages achieve an average conversion rate of over 18%.

  • Oversaw the daily homepage copy for QVC’s largest sales driver, the Today’s Special Value®, which is seen by over 9 million visitors per month.

  • Developed and implemented multiple cross-functional projects that helped increase efficiency, productivity, and collaboration.

  • Edited copy to ensure that the spelling, grammar, and structural integrity of each promotion was on target with the company’s style standards. Obtained the necessary approvals from Legal and Quality Assurance prior to publication.

  • Nurtured relationships with cross-functional teams, effectively tearing down silos to help build a truly collaborative environment that not only aimed to optimize copy and design but brought Marketing and Sales together as well.

 

SENIOR COPYWRITER                                                                                              QVC | West Chester, PA | 2014-2016

  • Coached a team of 10+ writers in the execution of engaging, accurate, and brand-right item descriptions for the most high-profile items on QVC.com.

  • Managed an employee who reported directly to me.

  • Streamlined processes by meeting with other departments and communicating the needs of the team which led to more manageable workflows.

  • Crafted compelling stories around which the Today’s Special Value items were promoted online and on air. Presented promotional taglines to creative directors, writers/editors, and designers on a weekly basis.

 

COPYWRITER                                                                                                          QVC | West Chester, PA | 2010-2014

  • Wrote persuasive copy for products, QVC.com homepage, email campaigns, eNewsletters, internal events, banners, promotional materials, and UX.

  • Collaborated with several teams including Design, Development, Quality Assurance, Legal, Sales, Customer Service, and Buyers.

  • Created two comprehensive databases/style guides for the Editorial team with detailed instructions on their many job functions including screenshots created and enhanced in Photoshop.

 

PART-TIME COPYWRITER                                                                                         QVC | West Chester, PA | 2007-2010

  • Crafted internet selling descriptions and bullets for QVC.com items.

  • Adhered to strict guidelines regarding brand voice, writing formats, and item specifications.

                                                               

ACHIEVEMENTS & AWARDS

WINNER, LOGO DESIGN                                                                                                                                                               2018

QVC | West Chester, PA

Won a design contest that had team members come up with a logo for our newly named Content & Creative department.

 

PACESETTER AWARD                                                                                                                                                                    2017

QVC | West Chester, PA

Saved 75% of execution time by spearheading the creation of a tool that organized art, copy, communication, and deadlines for QVC’s biggest sales driver on multiple platforms.

 

LUMINARY AWARD                                                                                                                                                                        2014

QVC | West Chester, PA

Transformed a complex copy approval process by taking it from an email-based system to a more efficient SharePoint message board which impacted over 1,000 users and saved upwards of 90,000 emails per year.

 

PROJECTS

MADISON REED                                                                                                                                                                            2023-Present

Consulting Copywriter | https://www.mollysimkiss.com/copywriting

 

JASM CONSULTING                                                                                                                                                                      2023-Present

Consulting Copywriter | https://www.mollysimkiss.com/copywriting

 

QVC                                                                                                                                                                                                 2021-2023

Consulting Copywriter | https://www.mollysimkiss.com/copywriting

 

EDUCATION

B.A. THEATRE ARTS | West Chester University/West Chester, PA                                                                                             Graduated with honors

PROFESSIONAL DEVELOPMENT

FINAL CUT PRO

University of the Arts/Philadelphia, PA

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