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MOLLY SIMKISS

Digital Marketing Professional

 

Areas of Expertise:

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  • Leadership

  • Content Editing

  • Content Writing

  • Collaboration

  • Process Improvement

  • Project Management

  • Content Creation

  • Social media

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RELATED WORK EXPERIENCES

QVC | Editor

2016-July 2020

  • Built a remote copy team and process from the ground up. Trained writers, developed workflows, and implemented a tracking system for all assignments. Built relationships with Legal, IT, Procurement, Taxonomy, and external partners.

  • Coached and developed a team of 10+ writers, four of whom reported directly to me, who helped QVC.com product pages achieve an average conversion rate of over 18%.

  • Oversaw the daily homepage copy for QVC’s largest sales driver, the Today’s Special Value®, which is seen by over 9 million visitors per month.

  • Edited copy to ensure that the spelling, grammar, and structural integrity of each promotion was on target with the company’s style standards. Obtained the necessary approvals from Legal and Quality Assurance prior to publication.

  • Led countless team discussions and conducted educational video conferences with external partners.

  • Analyzed daily, weekly, monthly, and yearly reporting to inform resource strategy within our team.

  • Nurtured relationships with cross-functional teams, effectively tearing down silos to help build a truly collaborative environment that not only aimed to optimize copy and design but brought Marketing and Sales together as well.

  • Received recognition from departmental leadership for website design and presentations created in Photoshop, PowerPoint, and other programs.

 

QVC | Senior Copywriter

2014-2016

  • Coached a team of 10+ writers in the execution of engaging, accurate, and brand-right item descriptions for the most high-profile items on QVC.com.

  • Managed an employee who reported directly to me.

  • Streamlined processes by meeting with other departments and communicating the needs of the team which led to more manageable workflows.

  • Crafted emotionally driven taglines around which the Today’s Special Value® items were promoted online and on air. Presented to Creative Directors, Writers/Editors, and Designers on a weekly basis.

 

QVC | Copywriter

2010-2014

  • Wrote persuasive copy for products, QVC.com homepage, email campaigns, eNewsletters, internal events, banners, promotional materials, and UX.

  • Collaborated with several teams including Design, Development, Quality Assurance, Legal, Sales, Customer Service, and Buyers.

  • Created two comprehensive databases for the Editorial Team with detailed instructions on their many job functions including screenshots created and enhanced in Photoshop.

 

QVC | Part-Time Copywriter

2007-2010

  • Crafted internet selling descriptions and bullets for QVC.com items.

  • Adhered to strict guidelines regarding brand voice, writing formats, and item specifications.

 

 

AWARDS & RECOGNITION

Logo Design | QVC US Content & Creative

Won a design contest that had team members come up with a logo for our newly named Content & Creative department. Included over 50 entries from Design, Copy, and more. Received approximately 75% of the vote.

 

Pacesetter Award | QVC US Platforms

Saved 75% of execution time by spearheading the creation of a tool that organizes art, copy, communication, and deadlines for QVC’s biggest sales driver on multiple platforms.

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Luminary Award | QVC US Marketing

Transformed a high-profile copy approval process which impacted over 1,000 users, saved nearly 90,000 emails from sitting on the company’s servers on a yearly basis, and cut execution time in half.

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ADDITIONAL SKILLS & EXPERIENCE

Word, PowerPoint, SharePoint, Teams, Photoshop, Premiere Pro, YouTube, Facebook, Twitter, Instagram, Pinterest, Snapchat, Tik Tok, and more.

 

 

EDUCATION

West Chester University

B.A. Theatre Arts, 2005

Graduated Cum Laude

Molly Simkiss

Senior Copywriter | Content Strategist | Ecommerce & Omni-Channel Marketing

Philadelphia, PA | 484.354.8526 | molly@mollysimkiss.com | LinkedIn

PROFESSIONAL SUMMARY​

Senior Copywriter with 10+ years of experience conceptualizing and writing benefit- and feature-driven content for ecommerce platforms, marketing campaigns, landing pages, brand shops, seasonal initiatives, and omni-channel programs. Proven track record translating business objectives into actionable marketing messaging in collaboration with Design, UX, Product, Merchandising, and Marketing teams. Data-driven content strategist who aligns brand voice, customer insights, and performance metrics to drive measurable revenue growth.

CORE COMPETENCIES

  • Content Strategy & Development

  • Omni-Channel Marketing

  • Seasonal & Campaign Marketing

  • Landing Pages & Brand Shops

  • Benefit- & Feature-Oriented Messaging

  • Ecommerce Optimization

  • Cross-Functional Collaboration (UX, Design, Product)

  • Vendor & Agency Collaboration

  • Brand Voice & Style Guide Governance

  • Workflow Optimization & Process Improvement

  • Performance Analytics & Conversion Optimization

  • Associate Coaching & Mentorship

  • Customer-First & Data-Driven Decision Making

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KEY PERFORMANCE HIGHLIGHTS​

  • $2.3M+ in email-driven revenue (2024) through strategic lifecycle and campaign content.

  • 69% email open rates (2025), outperforming industry benchmarks by 62%.

  • 18% PDP conversion rate without external promotional support (6x industry average).

  • 71% homepage click-through rate on high-visibility promotional placements at QVC.

  • Reduced campaign execution timelines by up to 75% through workflow innovation.

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PROFESSIONAL EXPERIENCE​

Boldface Marketing Solutions

Fractional Senior Copywriter & Content Strategist

Remote

July 2020 – Present

  • Conceptualize and write omni-channel marketing content including landing pages, ecommerce product pages, seasonal campaigns, brand shops, and lifecycle programs.

  • Translate business objectives into customer-focused messaging in collaboration with Marketing, UX, Design, CRM, and Merchandising stakeholders.

  • Develop benefit- and feature-oriented messaging aligned to brand standards and content guidelines.

  • Maintain and evolve tone of voice across digital experiences while ensuring on-brand consistency.

  • Partner with cross-functional teams to deploy efficient workflows and meet aggressive campaign calendars.

  • Leverage analytics and customer insights to optimize messaging and improve conversion performance.

 

QVC

Content Editor

West Chester, PA

March 2016 – July 2020

  • Oversaw homepage promotional content module contributing to $1.5B+ in annual revenue.

  • Maintained brand voice and content guidelines across 10,000+ items annually on QVC.com.

  • Collaborated cross-functionally with UX, Design, Development, Legal, Sales, and Merchandising to ensure accuracy, consistency, and alignment with business goals.

  • Provided mentorship and performance feedback to writers, fostering talent development.

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QVC 

Senior Copywriter

West Chester, PA

July 2014 – March 2016

  • 23% average conversion rate on 700+ high-profile item descriptions per year, outperforming the national ecommerce average by 4x.

  • Enhanced brand voice consistency while driving key sales objectives through optimized content strategies.

  • Presented campaign taglines to creative directors for the daily promotion of QVC’s biggest sales driver, the Today’s Special Value®.

  • Supported and coached junior writers through reviews, revisions, and best-practice sharing.

 

QVC

Copywriter

West Chester, PA

September 2010 – July 2014

  • Developed SEO-optimized ecommerce content aligned to omni-channel retail strategy.

  • Created style guide resources improving onboarding efficiency by 40%.

  • Drove continuous improvement initiatives that reduced execution time by 75% on high-profile items.

  • Partnered with cross-functional stakeholders to align messaging with brand and compliance standards.

 

AWARDS

Pacesetter Award

QVC | West Chester, PA | Issued by Mary Campbell, EVP of Commerce Platforms

  • Developed a tool that reduced execution time by 75% for QVC’s largest daily promotion, giving writers more time to focus on craft and improving the overall quality and consistency of customer-facing copy.

Luminary Award

QVC | West Chester, PA | Issued by Doug Rose, EVP Brand Marketing

  • Streamlined the copy-approval workflow for Today’s Special Value® product detail copy, reducing execution time by 50% and removing 90,000+ emails per year from QVC’s servers. Enabled writers to spend more time producing high-quality copy rather than navigating operational bottlenecks.

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EDUCATION

West Chester University

B.A. Theatre Arts, Cum Laude

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ADDITIONAL SKILLS

Content Creation: Email copywriting, CRM copy, DTC copy, brand voice and tone, editing, A/B testing, conversion copywriting

Technical: Google, Figma, Monday.com, SharePoint, Photoshop (Basic), Canva (Basic), Premier Pro (Basic), Slack

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