Molly Simkiss

SENIOR COPYWRITER & EDITOR

 

 

484.354.8526     |     molly@mollysimkiss.com     |     Philadelphia, PA     |     LinkedIn.com/in/mollysimkiss

 

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WORK EXPERIENCE

Founder & CEO | Digital Marketing, Content Strategy, Copywriting

Boldface Marketing Solutions | Exton, PA | 2021-Present

• Delivered targeted copywriting and editing solutions for multimillion dollar corporations, enhancing brand messaging clarity across digital platforms; resulted in improved audience engagement rates exceeding industry standards.

• Average email open rate over 50% for Madison Reed, client.

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Content Editor | Digital Content Manager | Content Development

QVC | West Chester, PA | 2016-2020

• Coached and developed a team of 10+ writers, including four direct reports; collectively drove QVC.com product pages to achieve an industry-leading average conversion rate exceeding 18%, enhancing overall sales performance.

• Edited and managed the daily homepage copy for QVC’s flagship initiative, the Today’s Special Value®; engaged nine million monthly visitors and contributed to over $1.3 billion in annual sales through targeted messaging strategies.

• Saved 75% of execution time by spearheading the creation of a tool that organized art, copy, communication, and deadlines for QVC’s biggest sales driver on multiple platforms; received departmental award.

• Led copy creation processes across three distinct segments, including conducting training workshops, building comprehensive style guides, and acting as a liaison between the copy team and departmental partners.

• Ensured flawless execution of copy on over 10,000 items per year through close collaboration with cross-functional partners while enhancing brand voice consistency across diverse product lines marketed online.

• Cultivated strategic partnerships with key stakeholders in marketing, sales, and editorial teams to streamline content delivery timelines by 30%, resulting in faster campaign launches that directly increased customer engagement rates.

 

Senior Copywriter | SEO Copywriting Expert | Content Marketing Specialist

QVC | West Chester, PA | 2014-2016

• Directed a team of 10+ writers in crafting engaging and precise item descriptions for over 700 high-profile items on QVC.com per year, enhancing brand consistency while achieving key sales objectives through optimized content strategies.

• Reduced the execution time of a complex copy-approval process by 50%; impacted over 1,000 users and saved upwards of 90,000 emails per year; received departmental award.

• Developed talent through regular feedback sessions with one direct report; improved clarity and creativity within item descriptions leading to positive feedback from key stakeholders at QVC.

• Crafted engaging narratives for Today’s Special Value® promotions, enhancing online and on-air visibility; presented weekly promotional taglines to creative directors, fostering alignment across a cross-functional team of 15+ members.

 

Copywriter | SEO & Web Content Writer | Digital Marketing Copywriter

QVC | West Chester, PA | 2010-2014

• Produced high-impact copy for products, QVC.com homepage, email campaigns, eNewsletters, internal events, banners, promotional materials, and UX, leading to recognition from senior management for outstanding quality.

• Collaborated with teams including Design, Development, Quality Assurance, Legal, Sales, Customer Service, and Buyers to ensure informational accuracy and alignment on both individual brands and QVC’s overarching voice.

• Compiled a comprehensive guide featuring step-by-step processes that reduced onboarding time for new hires by 40%, ensuring quicker assimilation into the team's workflow and enhancing overall productivity within three months.

• Crafted compelling product descriptions and bullet points for thousands of QVC.com listings; optimized content to align with SEO best practices, resulting in a marked increase in organic traffic to product pages.

• Adhered to strict guidelines regarding brand voice, writing formats, and item specifications.

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AWARDS

WINNER, LOGO DESIGN                                                                                                                                                               2018

QVC | West Chester, PA | Issued by John Wall, VP of Content & Creative

Won a design contest that had team members come up with a logo for our newly named Content & Creative department.

 

PACESETTER AWARD                                                                                                                                                                    2017

QVC | West Chester, PA | Issued by Mary Campbell, EVP of Commerce Platforms

For conceptualizing and managing the creation of a SharePoint tool that streamlined and properly sequenced communication for QVC’s largest sales initiative; allowed cross-functional teams to see updates and approvals in real-time for use on multiple platforms.

 

LUMINARY AWARD                                                                                                                                                                        2014

QVC | West Chester, PA | Issued by Doug Rose, EVP Brand Marketing

For transforming an email-based, copy-approval process to a more efficient online message board for improved communication, efficiency, and visibility for over 1,000 users.

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SKILLS

Content Creation: Copywriting, Editing, SEO, Creative Direction, Social Media Copy, Email Campaigns, Product Descriptions, Blog Writing, Website Copy, Promotional Copy     

Project Management: Cross-Functional Team Leadership, Performance Metrics Analysis, Process Improvement, Workflow Optimization

Technical: Figma, Monday.com, SharePoint, Photoshop (Basic), Premier Pro (Basic), Slack

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PROJECTS

MADISON REED                                                                                                                                                                            2023-Present

Consulting Copywriter | https://www.mollysimkiss.com/copywriting

 

JASM CONSULTING                                                                                                                                                                      2023-Present

Consulting Copywriter | https://www.mollysimkiss.com/copywriting

 

QVC                                                                                                                                                                                                 2021-2023

Consulting Copywriter | https://www.mollysimkiss.com/copywriting

 

EDUCATION

B.A. THEATRE ARTS | West Chester University | West Chester, PA                                                                                           Graduated with honors

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PROFESSIONAL DEVELOPMENT

FINAL CUT PRO

University of the Arts | Philadelphia, PA