top of page

MOLLY SIMKISS

Digital Marketing Professional

 

Areas of Expertise:

​​

  • Leadership

  • Content Editing

  • Content Writing

  • Collaboration

  • Process Improvement

  • Project Management

  • Content Creation

  • Social media

​ 

RELATED WORK EXPERIENCES

QVC | Editor

2016-July 2020

  • Built a remote copy team and process from the ground up. Trained writers, developed workflows, and implemented a tracking system for all assignments. Built relationships with Legal, IT, Procurement, Taxonomy, and external partners.

  • Coached and developed a team of 10+ writers, four of whom reported directly to me, who helped QVC.com product pages achieve an average conversion rate of over 18%.

  • Oversaw the daily homepage copy for QVC’s largest sales driver, the Today’s Special Value®, which is seen by over 9 million visitors per month.

  • Edited copy to ensure that the spelling, grammar, and structural integrity of each promotion was on target with the company’s style standards. Obtained the necessary approvals from Legal and Quality Assurance prior to publication.

  • Led countless team discussions and conducted educational video conferences with external partners.

  • Analyzed daily, weekly, monthly, and yearly reporting to inform resource strategy within our team.

  • Nurtured relationships with cross-functional teams, effectively tearing down silos to help build a truly collaborative environment that not only aimed to optimize copy and design but brought Marketing and Sales together as well.

  • Received recognition from departmental leadership for website design and presentations created in Photoshop, PowerPoint, and other programs.

 

QVC | Senior Copywriter

2014-2016

  • Coached a team of 10+ writers in the execution of engaging, accurate, and brand-right item descriptions for the most high-profile items on QVC.com.

  • Managed an employee who reported directly to me.

  • Streamlined processes by meeting with other departments and communicating the needs of the team which led to more manageable workflows.

  • Crafted emotionally driven taglines around which the Today’s Special Value® items were promoted online and on air. Presented to Creative Directors, Writers/Editors, and Designers on a weekly basis.

 

QVC | Copywriter

2010-2014

  • Wrote persuasive copy for products, QVC.com homepage, email campaigns, eNewsletters, internal events, banners, promotional materials, and UX.

  • Collaborated with several teams including Design, Development, Quality Assurance, Legal, Sales, Customer Service, and Buyers.

  • Created two comprehensive databases for the Editorial Team with detailed instructions on their many job functions including screenshots created and enhanced in Photoshop.

 

QVC | Part-Time Copywriter

2007-2010

  • Crafted internet selling descriptions and bullets for QVC.com items.

  • Adhered to strict guidelines regarding brand voice, writing formats, and item specifications.

 

 

AWARDS & RECOGNITION

Logo Design | QVC US Content & Creative

Won a design contest that had team members come up with a logo for our newly named Content & Creative department. Included over 50 entries from Design, Copy, and more. Received approximately 75% of the vote.

 

Pacesetter Award | QVC US Platforms

Saved 75% of execution time by spearheading the creation of a tool that organizes art, copy, communication, and deadlines for QVC’s biggest sales driver on multiple platforms.

​​

Luminary Award | QVC US Marketing

Transformed a high-profile copy approval process which impacted over 1,000 users, saved nearly 90,000 emails from sitting on the company’s servers on a yearly basis, and cut execution time in half.

​

 

ADDITIONAL SKILLS & EXPERIENCE

Word, PowerPoint, SharePoint, Teams, Photoshop, Premiere Pro, YouTube, Facebook, Twitter, Instagram, Pinterest, Snapchat, Tik Tok, and more.

 

 

EDUCATION

West Chester University

B.A. Theatre Arts, 2005

Graduated Cum Laude

molly simkiss

SENIOR COPYWRITER

 

 

484.354.8526     |     molly@mollysimkiss.com     |     Philadelphia, PA     |     LinkedIn.com/in/mollysimkiss

 

Senior copywriter with 10+ years of experience writing high-performing, revenue-driving copy for major retail, beauty, and e-commerce brands. After holding leadership roles, I’m intentionally focused on hands-on writing as that is where I deliver the most value. I bring fast, strategic, conversion-focused copy across email, web, and product storytelling.

​

 

WORK EXPERIENCE​​

FRACTIONAL SENIOR COPYWRITER

Madison Reed | San Francisco, CA | 2023-Present

  • Deliver targeted copywriting and editing solutions for prestigious hair color company, including email, website copy, blogs, and flyers, as well as paid and organic social.

  • Average open rate for emails over 50%, approximately 3x the national average.

  • Email marketing copy helped achieve over $2.3 million in sales for 2024.

 

FRACTIONAL SENIOR COPYWRITER

JASM Consulting | Ocean City, NJ | 2023-Present

  • Write and edit website copy, blogs, and flyers for B2B and B2C clients, primarily in the financial services, insurance, lifestyle, and retail industries.

​

FRACTIONAL SENIOR COPYWRITER

QVC | West Chester, PA | 2021-2023

  • Wrote and edited thousands of product descriptions for QVC.com in the electronics, home, beauty, jewelry, fashion, fitness, and kitchen categories.

 

EDITOR

QVC | West Chester, PA | 2016-2020

  • Edited the daily homepage copy for QVC’s item of the day, the Today’s Special Value®; engaged nine million monthly visitors and contributed to over $1.5 billion in annual sales through targeted messaging strategies.

  • Wrote and edited product descriptions that achieved an industry-leading conversion rate exceeding 18%, the average conversion rate for ecommerce websites is approximately 3%.

  • Reviewed and polished copy on over 10,000 items per year, maintaining accuracy, clarity, and brand voice across all categories.

​

SENIOR COPYWRITER

QVC | West Chester, PA | 2014-2016

  • Edited the daily homepage copy for QVC’s item of the day, the Today’s Special Value®; engaged nine million monthly visitors and contributed to over $1.5 billion in annual sales through targeted messaging strategies.

  • Wrote and edited product descriptions that achieved an industry-leading conversion rate exceeding 18%, the average conversion rate for ecommerce websites is approximately 3%.

  • Reviewed and polished copy on over 10,000 items per year, maintaining accuracy, clarity, and brand voice across all categories.

​

COPYWRITER

QVC | West Chester, PA | 2010-2014

  • Produced high-impact copy for products, QVC.com homepage, email campaigns, e-newsletters, internal events, banners, promotional materials, and UX, leading to recognition from senior management for outstanding quality.

  • Collaborated with teams including Design, Development, Quality Assurance, Legal, Sales, Customer Service, and Buyers to ensure informational accuracy and alignment on both individual brands and QVC’s overarching voice.

  • Crafted compelling product descriptions and bullet points for thousands of QVC.com listings; optimized content to align with SEO best practices, resulting in a marked increase in organic traffic to product pages.

  • Adhered to strict guidelines regarding brand voice, writing formats, and item specifications.

​

AWARDS

WINNER, LOGO DESIGN                                                                                                                                                               2018

QVC | West Chester, PA | Issued by John Wall, VP of Content & Creative

Won a design contest that had team members come up with a logo for our newly named Content & Creative department.

 

PACESETTER AWARD                                                                                                                                                                    2017

QVC | West Chester, PA | Issued by Mary Campbell, EVP of Commerce Platforms

Developed a tool that reduced execution time by 75% for QVC’s largest daily promotion, giving writers more time to focus on craft and improving the overall quality and consistency of customer-facing copy.

 

LUMINARY AWARD                                                                                                                                                                        2014

QVC | West Chester, PA | Issued by Doug Rose, EVP Brand Marketing

Streamlined the copy-approval workflow, reducing approval time by 50% and removing 90,000+ emails per year. Enabled writers to spend more time producing high-quality copy rather than navigating operational bottlenecks.

​

SKILLS

Content Creation: Email copywriting, CRM copy, DTC copy, brand voice and tone, editing, A/B testing, conversion copywriting

Technical: Figma, Monday.com, SharePoint, Photoshop (Basic), Premier Pro (Basic), Slack

​​​

EDUCATION

B.A. THEATRE ARTS | West Chester University | West Chester, PA                                                                                           Graduated with honors

​

PROFESSIONAL DEVELOPMENT

FINAL CUT PRO

University of the Arts | Philadelphia, PA

Download

bottom of page