As a copywriter, I spend a lot of time fine-tuning promotions that will live inside a designer’s work. The goal in most cases? Ads that drive engagement and boost sales.
But here’s the thing: writing copy in a Word or Google Doc doesn’t always cut it. I’m a visual person. To really nail the messaging, I need to see how the words play with the design—how they breathe within the space. And for that, Photoshop is my secret weapon.
When it comes to solid-colored backgrounds, one of my favorite tricks is using the Eyedropper and Brush tools to help "remove" text. Say you’ve got an existing ad or design file, but the copy needs some adjusting. Instead of just imagining how your words might look, you can actually replace the existing text with your own. The Eyedropper tool lets you match the exact color behind your text, while the Brush tool helps you apply that color over any words you want to replace.
“Doesn’t that take too long?” you might ask. Not at all. Once you learn this simple technique, it becomes second nature—and a game-changer for your workflow. When you can see your copy in its final form, it’s easier to refine and adjust. The result? Faster decision-making, fewer rounds of revisions, and more polished content.
If this sounds like something you’d like to try, I’ve put together a quick tutorial on how to replace text in Photoshop using the Eyedropper and Brush tools. It’s a straightforward way to elevate your copywriting process and collaborate more effectively with designers.
Got questions? Drop them in the comments—I’d love to help!
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