As a copywriter, I’m often asked to come up with content that will be displayed within someone else’s design. 9.5 times out of 10, there are multiple messages that need to be conveyed and I want to make sure they all come together in one cohesive asset.
For me, one of the best ways to do that is to see the ad in a more realistic-looking format, not just as text in a Google or Word doc. And that’s where Photoshop comes in.
More often than not, I have an existing image that’s similar to the project I’m working on, so I’ll take that file and drop it into Photoshop where I can play around with the text. This helps me better visualize how all the pieces of the puzzle fit together.
Now, you may be wondering, “why take the time to go through all of that? I have deadlines and that looks like it’ll take way too long.” Turns out, once you get the hang of it, it really doesn’t take much time at all. I actually end up spending LESS time finalizing my copy because the moment I can really see it in action, the words come rather quickly.
If you feel that this is something that could help you, I’ve put together a quick presentation (the first of several) on how you can do the same for your content. In this first deck, I explain how to replace text in Photoshop to write better and faster.
Questions? Drop them in the comments!
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