Standout Subject Lines

This email subject line/preheader copy I wrote recently hit a 63% open rate (the industry average is 20%–25%).

It wasn’t super groundbreaking. It wasn’t even that clever. So, why was it so successful? 

-It was short (SL was 39 characters)

-It started with an emoji to stand out in crowded inboxes

-It showcased value to the customer immediately

-The preheader expanded on the message instead of repeating it

As a copywriter, I love a witty subject line as much as the next person. But clever doesn’t always convert.

If your emails aren’t getting opened, the issue might not be with your audience. It might be the way you’re showing up in their inbox.

Think about it:

-In a sea of subject lines, does yours instantly tell the reader what’s in it for them?

-Does it create urgency or curiosity in as little characters as possible?

-Does the preheader add value, or just repeat the subject line?

Open rates are about clarity, relevance, timing, incentive, anddd a bit of personality.

Need help increasing yours? Let’s chat!