People Read Headlines 5X More Than Body Copy

A great headline isn’t just a hook—it’s a promise.

It tells your reader: “Hey, this is what’s in it for you.”

There can be a temptation to go for clever instead of clear, but this often ends up confusing the very people they want to convert.

Here’s how I think about writing stronger headlines:

Be specific. What’s the real takeaway or transformation? Say that.

Lead with the benefit. Even better if it’s something they didn’t know they wanted.

Cut the fluff. You’ve got about 3 seconds. Don’t waste them on filler.

The best headlines make you stop scrolling, open the email, or click the link.

Want to make sure yours do the same? I’d love to chat!