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Senior Ecommerce Copywriter

Campaigns, Product, Lifecycle, and Omni-Channel Retail

I partner with in-house marketing and creative teams to craft revenue-driving content across ecommerce platforms—from homepage campaigns and seasonal promotions to product detail pages and lifecycle messaging.

With over 10 years at QVC supporting an $8 billion+ retail environment, I understand how content performs at scale across categories, campaigns, and customer touchpoints.

50%+

OPEN RATES

Consistently outperforming national benchmarks

$2.3M

18%

REVENUE

CONVERSION RATE

Email-driven sales in 2024

On PDPs without outside promotion

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I have had the absolute pleasure of working with Molly every day for the last three years. She is not only an exceptionally talented, creative, detail-oriented, fast-paced, problem-solving writer who can pivot on a dime and build strong cross-functional relationships – she is also an absolute gem of a human.

 

I’ve learned so much from Molly over the past three years – not only as a colleague but as a person – from staying positive in the midst of chaos to juggling endless, complex projects with ease and grace.

 

I feel so grateful to have worked alongside her.

 

5 stars. No notes.

Carri Z. Kessler

Senior Editorial Director, Madison Reed

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Hi, I'm Molly

I’m a senior ecommerce copywriter who translates business strategy into clear, revenue-driving messaging across digital retail experiences—from promotional copy and product detail pages to lifecycle and CRM.

Over the past decade, I’ve written and optimized content within high-volume, multi-category retail environments, most recently focused on lifecycle and campaign copy for a national ecommerce brand.

Brands I've Worked On

I collaborate closely with creative, marketing, merchandising, QA, legal, and UX partners to deliver consistent, on-brand messaging that supports product storytelling and business objectives.

Clarity. Connection. Conversion.

I create retail content that goes beyond features and promotions—building positive, emotional connections that turn casual shoppers into loyal customers.

Areas of Impact Across Ecommerce
 

Campaign & Seasonal Marketing
 

Product & PDP Optimization


Lifecycle & CRM Performance


Homepage & Digital Merchandising

Kind Words

“She’s the whole package – a brilliant mind who’s always thinking two steps ahead... a great collaborator who strives to build strong partnerships... and work together to get the best possible results, a customer-focused approach that always keeps [the customer] front and center... an inspirational leader, and something of a technical whiz.”
 
–David Engle
Senior Editor, QVC

Let's Connect!

If you’re focused on customer-first retail experiences and value thoughtful, performance-driven copy, I’d love to hear from you.

Thanks for reaching out!

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